SAFW Scouting Menswear in association with GQ Magazine

One of the most difficult challenges for a start-up designer today, is the breakthrough to retail. A sure way for designers to fast track their careers is through entering fashion competitions. In 1953, Yves Saint Laurent, age 18 and Karl Lagerfeld, age 21 received the first Woolmark prize, now in its 50th year, in Paris.

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